ITA Airways is Italy’s leading airline. It is owned 59% by the Ministry of Economy and Finance and 41% by Deutsche Lufthansa AG, it operates passenger and cargo air transport services, contributing to the country’s connectivity and its economic, tourism, and commercial development.
Since the start of operations on October 15, 2021, ITA Airways has been connecting Italy with the major domestic destinations, international and intercontinental, supporting the movement of people and goods and fostering the growth of the Italian manufacturing sector in global markets. The Company plays a strategic role in enhancing the country’s accessibility, with solutions tailored to the needs of travelers, businesses, and commercial partners.
Theprogressive progressive integration into the Lufthansa Group allows ITA Airways to strengthen its market position and international competitiveness, while at the same time highlighting its identity as an Italian airline.
ITA Airways operates a fleet of 108 aircraft, 74% new-generation aircraft. This choice allows the airline to improve operational efficiency, comfort, and sustainability, thanks to advanced technologies, refurbished cabins, and digital services such as in-flight Wi-Fi. The fleet renewal represents one of the key assets in its growth strategy.
Passenger safety, satisfaction, and well-being are at the heart of ITA Airways’ operations. The airline translates its values into concrete actions and a service focused on quality, attention to detail, and reliability. A shared corporate culture guides the daily work of its employees and their relationships with passengers, partners, and colleagues.
As an Italian airline, ITA Airways showcases the country’s identity, style, and excellence through adistinctive travel experience. The aircraft’s blue livery, the Italian tricolor on the tail, and partnerships with “Made in Italy” brands all help convey a recognizable brand identity, rooted in hospitality, design, and customer care.
The airline also brings Italian talent and creativity on board through partnerships with leading brands and professionals, including Brunello Cucinelli, who provides stylistic consulting for the uniforms, and Walter De Silva, who designs the interiors. ITA Airways’ in-flight offerings and lounges round out an experience designed to ensure comfort and continuity throughout every stage of the journey.
ITA Airways is a member of Star Alliance, the world’s largest airline alliance. Joining the alliance allows the airline to expand its connection options, integrating its network with those of its partner carriers and offering a more global travel experience. In this context, ITA Airways strengthens its role as an Italian carrier within an international system, helping to connecting Italy with the world.
