As promised, nhow is doubling down in Italy with the rebranding of the NH Collection Vittorio Veneto in the center of the Eternal City. A radical makeover is what the facility will undergo, so it will be refitted to nhow‘s unconventional and Pop standards, with a new and ironic look at the glorious past of ancient Rome.

The hotel, located a short walk from Villa Borghese and near Via Veneto, has 260 rooms and common spaces that will be transformed into a design concept that reinterprets the Capital of Italy in a disruptive way.

History and iconicity serve as a pretext for the creation of an irreverent mix between the splendors of imperial decadence and the myth of La Dolce Vita, so as to celebrate the constant duality of Rome, suspended in the marriage of past and present.

nhow in Rome: the MICE offer.

Featuring an eccentric style, nhow Roma’s 260 rooms will be bright with views of the Villa Borghese gardens. The Pop atmosphere will also distinguish the Ludo restaurant enlivened by cabaret or movie nights.

The hotel will host events and conventions like the NH Collection did in its time with 10 rooms for 260 people-a renewed offering that will cater to MICE with spacious meeting rooms equipped with state-of-the-art technology suitable for all types of appointments.

As of 2019, NH Hotels Group was acquired by Thailand’s Minor hotels and is currently still in the process of integrating the two hotel business brands into Minor Hotels Europe & Americas, which has a presence in more than 50 countries worldwide. A portfolio that consists of more than 500 properties divided into eight “brands”: NH Hotels, NH Collection, nhow, Tivoli with the enchanting Portopiccolo in Trieste, Anantara, Avani, Elewana and Oaks.

[News posted on October 18, 2024 – Chiara Cianci].