UK business travel is growing selectively, requiring flexible, data-driven programs. CTI responds with an international model supported by an experienced local team capable of adapting to client needs and managing complex programs with continuity and customization.

The UK market

Sustained growth with a selective approach

Growth forecasts for the UK business travel market for 2026 range from 8 percent in the most conservative scenario to 12 percent in the most optimistic scenario. Conservative growth would raise the volume from £51.5 billion in 2025 to £55.6 billion, while the optimistic scenario would reach £57.7 billion in 2026.

Indications from the Global Business Travel Association and analysis from Business Travel News are fairly aligned: companies continue to invest in travel, but with a much more selective approach. Each trip must have a clear objective and contribute concretely to the business. This translates into less room for repetitive activities and more focus on travel quality and effectiveness. In parallel, travel programs have become more complex: the available content increases, the tools multiply, and the expectations of internal users grow. In this context, the role of the TMC also evolves. Alongside operational management, the ability to read data, interpret behavior, and adapt the service to specific customer needs becomes increasingly important.

Positioning

Operational flexibility and personalized service

One thing is clearly emerging in the UK market: overly standardized models work only up to a certain point. When the program becomes complex, a more concrete level of flexibility is needed. This is precisely where CTI’s approach fits in. Let’s start with a simple consideration: every company has its own dynamics, and the travel program must reflect them.

In an environment where tools and channels are multiplying, maintaining clear and continuous management becomes essential. For the client, this means being able to rely on a single point of contact, having continuity between online and offline, and having a comprehensive view without fragmentation. In the UK, this approach takes shape through the work of CTI’s local team, which works in close coordination with the global network. Their role is twofold: on the one hand, to interpret the specifics of the UK market-especially advanced, with extensive use of rail, structured policies, and highly demanding travelers-on the other hand, to ensure consistency with the overall program framework internationally. In this sense, customization is not a theoretical concept, but a daily activity. It means configuring policies and processes according to different traveler profiles, adapting the level of service to operational needs, and integrating customer systems without creating unnecessary steps. Above all, it means supporting the program over time, with gradual adjustments, avoiding rigid solutions.

Another key element concerns understanding purchasing behavior. Today, it is not enough to control spending: it is necessary to understand how it is used. Identifying where value is concentrated, highlighting any inefficiencies and guiding choices over time toward more consistent options becomes an integral part of program management. On this front, too, the CTI UK team works closely with local and multinational clients, providing concrete and usable interpretation of the data. Business travel in the UK is thus becoming more selective, more knowledgeable and, in many cases, more sophisticated. In this scenario, the value lies not in standardization, but in the ability to adapt while maintaining control and consistency.

A team built on international experience

CTI is positioned in this balance: a solid structure, supported by a global network, and a flexible approach, driven locally by the CTI UK team, with the goal of supporting clients on a program that evolves with their business. In support of this model, the CTI UK team is distinguished by a strong international component and aproven track record across the entire business travel supply chain.

Leading the team, David Hollands, Country Manager, brings a commercial vision gained in global contexts and a deep understanding of corporate dynamics, with an approach geared toward the development and management of complex programs.Responsibility for commercial activities is given to Flavio Lofaro, Business Development Manager, with a career developed in several European markets, enabling him to interpret customer needs with a broad and pragmatic perspective. On the operational side, the coordination of reservations is led by Micol De Rinaldis, Booking Manager, with solid experience in the airline industry and in direct service management, a key element to ensure operational continuity and quality.

The team is rounded out with international profiles that have developed expertise in different geographical and professional contexts, covering areas ranging from customer service to operations to traveler relationship management.

This combination allows the CTI UK team to operate with a mature and pragmatic approach, able to adapt to complex programs and support clients on an ongoing basis, while always maintaining consistency with CTI’s global positioning.

[Read more on Cisalpina Tours International in France.]
[News posted on March 23, 2026 – Paola Baldacci].