CTI Switzerland presents itself to the market with a team composed of professionals from six different nationalities, an element that allows the company to integrate multicultural approaches, language skills and a consolidated experience in the travel management sector. An international structure that allows it to accurately interpret the needs and cultural specificities of a global clientele active in different markets and geographic areas.

The company operates with a special focus on corporate travel management and premium services dedicated to businesses, developing solutions built on the operational needs of individual clients. The stated goal is to lighten the administrative and logistical burden associated with business travel management, transforming it into a smooth, efficient and highly personalized experience.

Leading the Geneva-based facility is Juliana Trivelato, a professional with extensive experience in the travel industry and in procurement management for high-profile international clients and suppliers. Her background has helped define the company’s premium service philosophy. The management model adopted focuses specifically on customer satisfaction, valuing people and building a collaborative and service-oriented work environment, integrating operational efficiency, empathy and the development of long-term relationships.

Challenges and prospects for growth

Present in the Swiss market since June 2024, CTI Switzerland stresses that it has already consolidated its position as a strategic partner thanks to a model based on operational speed and in-depth knowledge of the corporate travel industry.

Priority objectives now include strengthening brand presence and on sustainable development in business travel, which does not depend solely on commercial expansion, but on the ability to constantly adapt processes, services and solutions to changing business needs.

Professional skills are supported by advanced technological tools, with the goal of providing an increasingly flexible, integrated and personalized travel management experience. “Technology and human capital represent two complementary assets to ensure efficiency, timeliness and qualified support along all stages of business travel,” Trivelato argues.

Business travel in Switzerland

Business travel to Switzerland is part of a leading economic and institutional environment, with Geneva as the main European hub.

The city hosts more than 1,700 multinational corporations and more than 40 international organizations, including United Nations agencies and global financial institutions, generating a steady stream of business travel related to diplomacy, governance and corporate operations.

This concentration of international players translates into a structural demand for travel management services, particularly for executive travel, institutional events and high-level corporate meetings. The presence of an economy strongly oriented toward advanced services-finance, commodity trading, technology and luxury-further reinforces the centrality of the market.

One distinguishing feature is the area’s strong internationalization: more than 40 percent of Canton Geneva ‘s population is made up of foreign nationals, a factor that fuels continuous mobility and a network of cross-border professional connections.

The geographic location, in the heart of Europe, together with efficient infrastructure and direct air connections to major global hubs, consolidates Geneva’s role as a strategic hub for business travel flows. Switzerland as a whole also maintains a competitive position thanks to political stability and financial strength, elements that continue to attract multinationals and global players.

[News posted on May 22, 2026 – Paola Badacci].